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Habeas and GetActive Partner to Improve Email Deliverability for Non-Profit Organizations

Partnership Helps GetActive's More Than 750 Non-Profit Clients Protect Their Email Reputations

MOUNTAIN VIEW, CA -- (MARKET WIRE) -- 08/01/06 -- Habeas Inc. (, the company that certifies the reputations of legitimate email senders, today announced that it has partnered with email service provider GetActive Software to help non-profit organizations improve email deliverability. As a result of this partnership, GetActive's more than 750 eligible non-profit clients will be added to the Habeas SafeList, the Internet's premier whitelisting service.

"We want our supporters to know they can trust the email we send, so we welcome certification of our email practices," said Raymond C. Offenheiser, President of Oxfam America, a GetActive client. "More and more barriers are being raised to the delivery of legitimate email, so it is reassuring to know that both GetActive and Habeas are committed to helping non-profit organizations like ourselves establish a positive email reputation and reach our supporters. Getting our emails into the inbox is critical to our success."

GetActive is the first email service provider serving the non-profit sector to partner with Habeas and offer Safelisting to its clients free of charge. Habeas-certified senders of email experience improved delivery rates over non-certified senders because the Habeas Safelist is routinely checked by the world's largest email receivers. If a sender's IP address is included on the Habeas Safelist, the sender's message is quickly identified as legitimate email and avoids being rejected or routed to spam folders. The Habeas Safelist is used by leading ISPs and is also checked by numerous corporate and non-profit email domains.

"Email deliverability is critical to the success of our clients' online outreach efforts," said Bill Pease, Chief Technology Officer for GetActive. "Over 300,000 email servers check the Habeas Safelist and then provide delivery benefits to certified senders. Through our partnership with Habeas, we are able to ensure that non-profits complying with email best practices do not encounter delivery barriers."

"By partnering with companies such as GetActive, we are extending our reach among non-profit organizations and helping them deliver on the importance of a positive email reputation," said Habeas CEO Des Cahill. "Not only are we helping legitimate senders improve delivery rates, but we are also offering best-practice recommendations to the organizations that need to adjust their email delivery processes."

About Habeas, Inc.

Habeas is an email trust authority that re-establishes email as a reliable business communications medium. Habeas enables commercial email senders to certify their communications as legitimate, and helps ISPs and message security vendors make better, more efficient decisions about how to sort inbound mail. By aggregating, analyzing, and categorizing the reputation of millions of email senders around the globe, Habeas is making sure legitimate email gets delivered. Habeas Solutions for senders include best practices certification, Internet whitelisting, and email monitoring services that improve delivery to over a quarter of a million email servers at major Fortune 1000 companies and leading ISPs. Habeas Solutions for receivers include SenderIndex, the industry's leading email reputation database that helps reduce inbound email handling costs and ensures end users receive the email they need.

About GetActive Software, Inc.

GetActive Software is a leading provider of online relationship management solutions that help organizations easily recruit, engage, and retain constituents. The GetActive Suite(TM) includes email messaging, fundraising, advocacy, events, community, and website management. At its core is the Constituent Data Hub(TM), GetActive's online database, which enables organizations to build comprehensive profiles of supporters by tracking online interactions and integrating with offline systems. GetActive has more than 750 clients, including The Humane Society of the United States, AFL-CIO, University of California, CARE, Oxfam America, U.S. Chamber of Commerce, and the National Association of REALTORS®. Organizations of all sizes are growing their lists, raising funds, optimizing constituent relationships, and improving campaign results with GetActive. For more information, visit or call 202.659.2791.

Press Contacts:
Kevin Cartwright
SHIFT Communications
Phone: 415-591-8413
Email Contact

Claudia Zorn
GetActive Software
Phone: 202-659-9397
Email Contact

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